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RESEARCH TRIANGLE PARK, N.C., Dec. 22 /PRNewswire/ --Pharmaceutical companies in Europe spend as much as 13% less on advertising than U.S. companies, according to a recent study ...

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Pharmaceutical marketing, pharmaceutical advertising and branding news at Brandweek. Get exclusive news on pharmaceutical marketing including advertising and branding online.

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Pharmaceutical marketing is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.